Pacific's Story >>
Company Timeline

Pacific Cycle Founded by Chris Hornung:
Chris Hornung, a designer, marketer and distributor of high quality, low cost bicycles, founded Pacific Cycle in 1977. The company pioneered the sourcing of bicycles from the Far East for distribution in the U.S., developing relationships with suppliers primarily in Taiwan and China. The company leverages these relationships to develop a line of high quality, branded products at some of the most compelling price points in the industry. Through the 1990s, the company broadened its product offering and built strong relationships with leading retailers such as Walmart, Target and Toys "R" Us.


Wind Point Partners Acquires Majority Interest in Recapitalization:
In 1998, Pacific completed a recapitalization where Wind Point Partners, a private equity investment firm, acquired a controlling interest. Chris Hornung retains a significant stake in the company and continues as C.E.O.


Pacific Purchases Bicycle Division of Brunswick Corp.:
In December 2000, Pacific acquired the bicycle division of Brunswick Corporation. As part of the acquisition, the company obtained control of the Mongoose and Roadmaster brands. Mongoose had maintained a strong reputation for quality and performance, particularly among younger, BMX enthusiasts. Mongoose has recently been introduced into the mass channel.


Pacific Purchases Bicycle Assets of Schwinn/GT Corporation:
In September 2001, Pacific acquired the bicycle asset of Schwinn/GT Corporation and obtained control of the Schwinn and GT brands.


Pacific Introduces Schwinn Bicycles into the Mass Market:
Beginning later in 2002, Pacific introduced Schwinn products into the mass channel at Walmart, Target and Toys "R" Us.


Dorel Industries Inc. acquires Pacific Cycle:
In January 2004, Pacific Cycle is acquired by Montreal-based Dorel Industries Inc. a global supplier of juvenile and home furnishing products. Pacific Cycle will continue to operate as a standalone division of Dorel.


Schwinn Motor Scooters Introduced:
Under the Dorel umbrella, Pacific Cycle continued to diversify its offerings. As a result, Schwinn Motor Scooters is introduced in 2005. The scooters grabbed the attention of motorsports retailers quickly and proved to be a viable addition to Pacific's growing line of products and distribution strategies.


A New Chapter begins for Pacific Cycle:
2006 closed a long and successful chapter for Chris Hornung as Pacific's Chief Executive Officer. Hornung founded the company 30 years earlier and grew the company from a basic bicycle distributor to the world's largest bicycle supplier and a house of established consumer recreation brands.


Alice Tillett becomes President of Pacific Cycle:
In 2008, Alice Tillett becomes President of Pacific Cycle. With 18 years experience in the industry, 10 of those in the bike market, Alice has a thorough knowledge of the mass and sporting goods business and has engineered Pacific’s growth in this channel. Under the leadership of Alice and her management team, Pacific Cycle continues to offer consumers new and exciting products under its umbrella of brand names.


Pacific Purchases Bicycle Assets of Iron Horse Bicycle:
In July 2009, Pacific acquired the assets of Iron Horse Bicycle and obtained control of the brand.