Our Story

       
Pacific's Story
Company Timeline >>
  Pacific Cycle Inc., a division of Dorel Industries Inc., is a global leader in branded consumer products. Pacific Cycle designs, markets and distributes high quality bicycles and other recreational products around the world.

Pacific Cycle's products span a wide range of brands including Schwinn, Mongoose, InSTEP, Iron Horse Bikes, Kid Trax, Playsafe, Roadmaster, Pacific, Dyno, and Powerlite.

In fact, Pacific Cycle sells more bicycles than any other company in North America and is one of the most prolific bicycle suppliers in the world. Pacific will continue to build its successful international business and strengthen its brands across the globe.

U.S. distribution channels include leading mass-market retailers such as Walmart, Target, Kmart and Toys "R" Us; sporting goods chains such as Dick's and Academy Sports.

Pacific Cycle has achieved its success by combining its powerful brand portfolio with cost-efficient manufacturing, cutting-edge supply chain management, trailblazing product design and its multi-channel retail distribution program.

 
    The company's brands address the full spectrum of demographics, price preferences, image and usage that are critical to targeting key consumer segments within each distribution channel around the world. This breadth and depth enables Pacific to provide retailers with a one-stop solution and to respond efficiently to changes in the marketplace.

Dorel Industries, Inc. is a global consumer products company engaged in the designing, manufacturing and marketing of a diverse portfolio of powerful consumer brands, sold through its Juvenile, Home Furnishings and Recreational/Leisure segments.

Dorel is listed on the Toronto Stock Exchange under the symbols DII.A and DII.B in Canada.

Headquartered in Montreal, Dorel employs approximately 5,000 people in 14 countries. Dorel also has offices in Shanghai and Shenzhen, China that oversee the sourcing, engineering and logistics of all Asian operations.